As the most popular beauty brand in America, Ulta needed a way to showcase hundreds of its best selling and top rated products in an approachable way.

We used a small amount of footage to create 20 unique ads with playful graphics and clear, concise messaging, all while adhering to brand style guides and channel-specific metrics.

Client : Ulta Beauty

Role : video editor, motion graphics design, art director

Colorist : Dana Schlieman

Production : Arridia Group

Pre-Production Design : Milo Hopkins