Ulta needed content that solved diverse beauty challenges and spoke to a group spanning 50 years of age on all the different channels they use.

We up-cycled tutorial content into short lifts with tips tricks and hacks for every beauty enthusiast.

Role : video editor, motion graphics designer, art director

Colorist : Dana Schlieman

Production : Arridia Group

Pre-production Design : Milo Hopkins

Copy : Ulta Beauty