Utopic needed a way to boost its online presence while maintaining the charming brand personality the company had become known for.

As Art Director, I created a campaign of content that was interactive, clever and strategic and assembled a creative team to execute the work. Within three months of the campaign launch, Utopic’s following doubled across platforms, and tripled its user engagement.

Role: Art Director

Graphic Design: Studio Ibid

Copywriting: Ernest Wilkins

Producer: Chris Cady